Offers a rich, long-lasting bold brown. Comes with an anti-breakage ceramde R complex that penetrates and conditions the hair's cortex which provides ultimate protection against breakage. Your clients will notice the smoothing and conditioning effects instantaneously.

As a part of the, 'Excellence' hair color line by L'Oreal, it also comes with pro-keratine complex and enriched with special polymers which protect and revitalize your hair from inside out. Also provides 100% Gray Coverage. It's conditioning agents are very gentle and will not damage fragile, fine, dry, permanent waved or relaxed hair. The unique foaming action makes application simple and your hair will detangle with ease and be left silky to the touch.

Features:

• Amazing shine with vibrant medium red brown color
• Excellence triple protection system reinforces internal structure of hair to help protect from damage giving rich radiant color
• Protective pre-color serum protects fragile areas of hair, mainly dry ends and also helps prevent damage
• Protective pro-keratine color creme beautifully colors hair with 100% long-lasting gray coverage
• The protective conditioning treatment deeply conditions and helps protect hair after and in-between coloring
• Available in 6 intense, brilliant browns

Prior to Coloring:

1. Test the Hair Color:

• Perform a skin allergy test on yourself. To do this, clean a small area (quarter size) around the bend of your elbow. With a plastic utensil, mix dab of formula while applying a small amount to your skin.
• Do not wash this area for at least 2 days to see if a reaction occurs. If there is a reaction such as redness or irritation, call a doctor before applying color to the hair.
• Now do a strand test which involves applying color to a small section of hair. Do this before you color your entire head of hair! This is so you can get an idea of how long to keep the formula on you hair while achieving the color you're looking for. It will also provide a pretty good preview of what your hair is going to look like!

2. Apply Protective Treatment:

• Prior to coloring your hair, you'll want to protect fragile ends and assist hair to accept even color
• Twist and break off round tip on tube to open
• Massage product on dry ends before coloring and avoid the root area
  
• Wait for a couple minutes and do not rinse
  
• Continue to mix color and follow the rest of application instructions

3. Mix Color:

1. Use colorist gloves and twists off the tip of the developer (1) bottle cap before starting. Remove cap from bottle.
2. With the point on the cap, pierce the opening of the color creme (2) tube. Do not point either end towards your face. Squeeze all the contents of the color creme (2) into the developer (1) bottle and then put the cap back on the bottle.
3. Put your finger on the open tip, hold away from your face and shake well until mixture is totally blended. The developer bottle is now your hair color bottle!

*Be Careful: Do not squeeze or put pressure on color creme tube until the tube opening has been pierced completely. Be careful when you are using the tube contents. Contact between contents and eyes could cause blindness.

*Please Note: Under any circumstances, never leave the tip of the developer bottle unopened after mixing. This is prevent the container from bursting. Use immediately and do not save any unused mixture.


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Touch up Application:

• You will want to select a touch-up application if you color your hair every 4 to 6 weeks with the same shade. To get the best even color results from root to tip, remember to apply product to root area, and then wait around 20 minutes. After this, apply the color to the rest of your hair for 10 minutes. For best results always follow instructions.

1. Apply to Root Area:

1. With the regular applicator tip, you will want to make 1/4" partings in your hair. Make sure hair is dry and unwashed. Then apply the color onto the new growth root area until completely saturated.
2. Leave the color on new growth root area for 20 minutes
3. Leave hair color on for an extra 10 minutes for Resistant Grays
   

2. Apply to Rest of Hair:

1. Make sure all of your hair is entirely saturated and then apply the color to the rest of your hair. For the easiest application, use the Easy Color Comb. You can do this by removing the applicator tip and attaching the comb on the protective creme developer (1) bottle.
2. Pile the hair loosely on the top of your head.
   
3. Let it develop for an extra 10 minutes.
   

3. Rinse Out:

• When finished, add a small amount of warm water to your hair. Then lather the color mixture throughout your hair. Rinse until the water runs clear.
  

4. Condition & Recondition:

• Take about 1/2 the tube of conditioner (3) and apply throughout your hair. Leave this on for a few minutes. Rinse thoroughly with warm water and then style as usual. About 2 weeks after you color, apply the rest of the conditioner (3).

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All Over Application:

• You will want to go with the all-over application method if you have never colored your hair or if you have not colored your hair in 3 or more months.

1. Apply:

1. First attache the regular applicator tip onto the protective creme developer (1) bottle.
2. You will want to make 1/4" partings in your hair and then apply product. Make sure hair is dry and unwashed and completely saturated. Color mixture needs to be evenly distributed around hair.
3. Pile the hair loosely on the top of your head.

2. Timing:

• Leave color in you hair for at least 30 minutes

3. Rinse Out:

• After the 30 minutes, put a small amount of warm water to your hair and lather color mixture in your hair. Then rinse until the water runs clear.

4. Condition & Recondition:

• Take about 1/2 the tube of conditioner (3) and apply throughout your hair. Leave this on for a few minutes. Rinse thoroughly with warm water and then style as usual. About 2 weeks after you color, apply the rest of the conditioner (3).

Colorants & how they Work:

• All perm and non-perm colors are created with 2 basic ingredients, a developer and colorants. Below we explain how they work.

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Developer:

• Oxidizing agent
• Activates colorants allowing them to penetrate hair cuticle. (this creates just the right tint)
• When lightening hair, the developer activates both lighteners and colorants

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Colorants:

• Pigments that infuse hair with color
• When reacts with developer, the colorants separate and coat locks
• All perm & non-perm colors can darken and change tone; however, on perm colors can also lighten natural color

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Conditioner:

• Every L'Oreal hair color comes with deep nourishing conditioner.
• Protects hair from breakage & dullness
• Also seals in color for longer lasting color
• Boosts hair manageability and adds shine and bounce to newly colored strands